Restaurant CRM Software Buyer’s Guide
Restaurant CRM Benefits
Tracks purchase history so you can offer current or new buyers special deals. Save every step in handling and farming a customer. Build buyer personas so you’ll know more about each customer. Your website sales may double not because of a new design, but because you now know what your customers want to buy.
Another benefit is creating powerful segmentation and offer customized coupons and deals for your restaurant visitors. It also enables restaurants to make better business decisions.
They can plan the workforce in a more efficient way. CRM system assists in organizing a business and allows it to keep track of its daily operations. Such kind of software assists with the sales of restaurants. It collects customer information and makes it easily accessible to everyone at the restaurant.
Main Restaurant CRM Software Features
A CRM solution can boost sales, decrease costs, and decrease risk. Moreover, this software has additional common features:
- Track customer information in the database, including name, email id, address, and phone number. It means that the owner of the restaurant can get to know every detail about the previous orders of every single customer that comes in for a meal each day. Syncs and track customer information can also be done across all channels and devices.
- Seamless integration with your website. CRM should be reliable and easy to access from a variety of mobile and desktop devices. Usually, it is applications that are used by people who work outside or on the go. Most of the software is compatible with all devices and operating systems, it means that you yourself can use any device to access your CRM platform.
- Email and SMS marketing. This feature is very useful for a drive up sales by sending a beautiful newsletter to customers. Amazing SMS marketing, Email marketing to customers to make them aware of new products. The manager can regularly send bulk SMS to customers. It is a great feature to get more and more business. You can easily send emails to your customers on their birthdays and other important holidays like Valentine’s Day etc.
- Online table reservation. This feature is an integral part of the platform and allows online bookings for the first time ever! Users can directly book on your website and pay on the spot. So, this kills all the manual management headaches and potential fraud attempts.
- Loyalty reward program. Restaurant CRM may offer high-level performance and versatile options for tailor-made rewards which can range from free food credit to vouchers, discounts, loyalty points – the possibilities are endless! With CRM software you now have one of the best customer loyalty management features in your toolbelt yet.
